Enter your cost and selling price to instantly see your profit, margin percentage, and markup percentage.
Last updated: September 2026
| Profit margin | 0% |
| Markup | 0% |
Margin is profit as a percentage of selling price. Markup is profit as a percentage of cost price — the two are different and often confused.
Margin is your profit as a percentage of the selling price. Markup is your profit as a percentage of the cost price. If something costs Rs 100 and sells for Rs 150, your profit is Rs 50 — that's a 33% margin but a 50% markup.
It varies widely by industry — retail often runs 20-50%, food service can be lower, and services/software can be much higher. Compare against your specific sector rather than a universal number.
Most businesses find it more natural to think in markup (cost-plus pricing), but margin is what actually determines your profitability as a share of revenue — it's worth tracking both.